The Challenges
Lack of Expertise
Time-Consuming Tutorials
Mismatched Products
Trial and Error Frustration
Inclusive Makeup Needs
of DIY Makeup
Many young individuals struggle with achieving a professional look due to limited makeup skills or lack of proper guidance.
Watching endless makeup tutorials can be overwhelming, often without delivering
the desired results.
It’s hard to know which products suit your unique skin tone, features, and style preferences, leading to wasted money and frustration.
Experimenting with makeup at home often involves a lot of trial and error, which can be discouraging and time-consuming.
Many resources fail to address diverse beauty needs, whether for ethnic features, specific skin conditions, or artistic styles.
The Challenges
of DIY Makeup
Lack of Expertise
Many young individuals struggle with achieving a professional look due to limited makeup skills or lack of proper guidance.
Time-Consuming Tutorials
Watching endless makeup tutorials can be overwhelming, often without delivering
the desired results.
Mismatched Products
It’s hard to know which products suit your unique skin tone, features, and style preferences, leading to wasted money and frustration.
Trial and Error Frustration
Experimenting with makeup at home often involves a lot of trial and error, which can be discouraging and time-consuming.
Inclusive Makeup Needs
Many resources fail to address diverse beauty needs, whether for ethnic features, specific skin conditions, or artistic styles.
Your Makeup Mentor in an App
Personalized AR Guidance
MakeApp uses augmented reality to offer real-time, step-by-step tutorials tailored to your face, skin tone, and style preferences.
Interactive AR Mirror
Watch yourself apply makeup live with an AR mirror that ensures each step is applied correctly for a flawless finish.
Product Recommendations
Receive expert-curated product suggestions that match your unique needs, saving time and avoiding mismatched purchases.
Inclusive for All
Whether you’re a beginner or experimenting with artistic or special-occasion makeup, MakeApp has you covered with diverse tutorials and styles.
Convenient and Quick
Forget long videos and complex instructions—MakeApp delivers intuitive guidance so you can master your look in minutes.
See MakeApp in Action
MakeApp is gearing up to redefine the beauty tech industry, with its public launch scheduled for Q2 2025.
As we prepare to roll out this innovative platform, we are actively engaging with forward-thinking investors and strategic partners.
We invite you to schedule a personal demo—online or in person—to experience firsthand how MakeApp leverages cutting-edge AR technology to transform makeup application. Join us at the forefront of this exciting journey and explore the unique opportunities to collaborate and shape the future of beauty technology together.
The Visionaries
Behind makeapp
Driving Innovation
and Growth Together
Boris Shapiro
Co-Founder & CEO
A seasoned product design leader and CEO with expertise guiding product development from concept to launch. Lecturer of User Experience Design at Netcraft Academy, Israel. Holding a BA in Logistics and Economics and an MA in Logistics.
A Google Ventures Design Sprint Certified Facilitator and graduate of UX Design studies, bringing a deep understanding of user-centered design.
Alla Shapiro
Co-founder & CTO
An expert in R&D management with over a decade of successfully leading complex projects and interdisciplinary teams. Experienced in managing and delivering B2C mobile applications and large-scale informational systems. With a BSc in Mathematics and Computer Science, Alla combines deep technical knowledge with strong leadership, specializing in B2C mobile gaming and control systems.
Felix Shtein
Expert Adviser
Felix Shtein is an internationally recognized makeup and body art expert, judge at world and European championships, and professor at Hoseo College, South Korea. Founder of the Felix Shtein “Essence of Beauty” cosmetics line and globally renowned training courses, his work has appeared on fashion runways, magazine covers, and major campaigns. Felix has led teams at Milan, Rome, and Paris Fashion Weeks and is celebrated for his contribution to the global beauty industry.